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Land Rover Range Rover Aurora to create a luxury city SUV new fashion (part 1)

If there is any car that is called "stunning", I think there will be a Land Rover Range Rover in this list. At that time, from concept to mass production, Aurora lost a lot of people including me. How to express love for it? Either go to Northern Europe to catch an aurora, or buy a Range Rover Aurora... and the target audience of the new generation of Land Rover Range Rover Aurora is a group of young urban groups with avant-garde fashion, the constant pursuit of trend technology and independent personality. The new model is more like A fashion item is like a young urban group that is always in the trend of clothing, food, and clothing. When the old Aurora was listed, Aurora won the love of a large number of female compatriots, either to find a boyfriend who opened the aurora, or to make money to buy an aurora... So, Aurora sold 770,000 units worldwide.

The bold and imaginative design makes Aurora synonymous with "fashion", and it is also the first Land Rover car made at the Chery Jaguar Land Rover Changshu plant.

But this is a product that has been on the market for many years. The world is changing fast, and Aurora is also in the process of replacement. On July 31, the new generation of Land Rover Range Rover Aurora was finally launched in China with a price of 355,800 yuan.

The new generation of Land Rover Range Rover Aurora price announcement

https://i.pinimg.com/564x/1e/37/61/1e37613adfab6f9d224411783ad65839.jpg
https://i.pinimg.com/564x/1e/37/61/1e37613adfab6f9d224411783ad65839.jpg

What is the difference between the new generation of Land Rover Range Rover Aurora and the old one? Applying an ad word from Apple: The only difference is that it is different everywhere. According to the official statement, 99.9% of the body parts of the new generation of Land Rover Range Rover are redesigned.

This is still a bit abstract, at the product level, what are the changes that the new Aurora has to pay attention to?

  • Exquisite interior

"Scientific sense of technology" is the biggest improvement. The new models incorporate a large number of the latest intelligent configurations, some of which are used in higher-level Range Rover and Stars models, mainly on the human-computer interaction level, such as touch-sensitive multi-function steering wheel and dual 10.2-inch central control. The touch screen has a +12.3-inch full LCD instrument and a second-generation HD full-color head-up display system with a display area of ​​9.4 inches. Of course, there is also a high-definition ultra-wide-angle streaming media rearview mirror. It is worth mentioning that the combination of the central control dual-screen + full LCD instrument first appeared on the star vein. It was also one of the first production cars to adopt the medium-controlled dual-screen layout scheme, which caused great in the industry when it was launched. s concern.

  • HD super wide-angle streaming media rearview mirror

Another direction of intelligent configuration is Land Rover's housekeeping skills - "off-road". There are two main points. One is the world's first all-terrain "see-through hood" technology, which can automatically collect road images through three cameras on the backside of the rearview mirror and the two outer mirrors on the road. Then the algorithm is used to process the picture, giving you a feeling of being able to see the underside of the car at all times. Another feature is the ATPC All Terrain Process Control System, which is equivalent to a "fixed cruise" in off-road scenarios. It allows drivers to be in the range of 1.8 to 30 in challenging environments with wet terrain in different terrains. It is possible to enable settings in the km/h speed range and maintain a steady speed, which can be very useful for users with less off-road experience.

  • 360-degree Omni-directional body imaging system for all-terrain "perspective" technology
  • A new generation of Land Rover Range Rover Aurora 2

How to make differentiated intelligent configurations based on brand tonality? A new generation of Land Rover Range Rover Aurora gave us a demonstration through the perspective hood and ATPC.

https://i.pinimg.com/564x/01/81/b2/0181b247beb14c78c8b5c77b3e82fa7c.jpg
https://i.pinimg.com/564x/01/81/b2/0181b247beb14c78c8b5c77b3e82fa7c.jpg

  • Open door collision safety warning

The new generation of Land Rover Range Rover Aurora is equipped with a number of intelligent safety driving assistance systems, including collision prevention emergency braking system, door opening collision safety warning, lane-keeping the auxiliary system, etc. are all standard. The other level is the L2 level automatic assisted driving. In addition to the traditional ACC adaptive cruise function, the new generation Land Rover Range Rover Aurora with L2 assisted driving capability allows the vehicle to remain in the current lane.

The exterior of the exterior is, of course, an important change in the replacement model. In terms of design, in fact, the new generation of Aurora and the predecessor have a very strong inheritance relationship, and also achieve "advance with the times", such as through-type taillights, hidden door handles and other design elements, can be found on the new models, This can even make people feel very "star veins", coupled with the higher standard of the outer cover gap control, the new generation of Land Rover Range Rover Aurora looks more refined than the previous generation.

To be continue

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