Digital Engine

LinkedIn is a well known and well respected platform, that has provided opportunities to thousands of people for more than a decade. Yet, in the recent years, there is a slip in the quality of posts put up, and it is significantly affecting the productivity of the service. It is not as obvious whether these changes are due to overzealous competition that leave people acting and writing in a desperate manner or if in fact it simply that LinkedIn has run its course. Although the reasons are unclear,...

Gone are the days when people tuned in to TV ads or radio ads. Needless to mention how many users are online every minute, surfing their social accounts, it’s evident that the number is incredible. Social media enables to easily reach the desired audience worldwide and anytime. Moreover, it has the most powerful influence on people’s minds. Being developed enough, social networks offer a wide range of advertising options, so that users could choose the most optimal ones for their business. Thus,...

This post was written before the coronavirus pandemic. The globe has shifted to social networking. Social websites are now the most visited places around the web, with Instagram becoming one of the main interaction points for millions of users across the globe. The main advantage of the platform over other social networks is the prevalence of visual content. We all heard an expression “seeing is believing”, visual content is much better for perception, and it sounds much louder than any words. Photos build trust; people want images, and Instagram hits the spot...

What is Pinterest? Pinterest is one of the most popular social media networks. It’s a large web-board, where users can share, create, and look for pins. Pins are units designed to provide some ideas, they contain info, images, or videos. Even though Pinterest takes its position after Facebook, Twitter, and LinkedIn, the platform merits Marketers’ attention because not only is it a social website, but also it’s a giant visual search engine with annual revenue more than 1000 m USD in 2019. As Pinterest...

According to the statistics for 2019, remote work is a rapidly growing trend. About 60% of employees report they work remotely at least sometimes, about 50% of employees work from home at least once per month, and about 40% – at least once per week. More so, today’s coronavirus pandemic has enhanced this trend, most companies and people are forced to work remotely. Remote employees are expected to perform at the same level as in-office ones. It’s believed that a reliable internet connection is everything that a worker needs to get most tasks done...