Digital Engine

LinkedIn is a well known and well respected platform, that has provided opportunities to thousands of people for more than a decade. Yet, in the recent years, there is a slip in the quality of posts put up, and it is significantly affecting the productivity of the service. It is not as obvious whether these changes are due to overzealous competition that leave people acting and writing in a desperate manner or if in fact it simply that LinkedIn has run its course. Although the reasons are unclear,...

Gone are the days when people tuned in to TV ads or radio ads. Needless to mention how many users are online every minute, surfing their social accounts, it’s evident that the number is incredible. Social media enables to easily reach the desired audience worldwide and anytime. Moreover, it has the most powerful influence on people’s minds. Being developed enough, social networks offer a wide range of advertising options, so that users could choose the most optimal ones for their business. Thus,...

This post was written before the coronavirus pandemic. The globe has shifted to social networking. Social websites are now the most visited places around the web, with Instagram becoming one of the main interaction points for millions of users across the globe. The main advantage of the platform over other social networks is the prevalence of visual content. We all heard an expression “seeing is believing”, visual content is much better for perception, and it sounds much louder than any words. Photos build trust; people want images, and Instagram hits the spot...

What is Pinterest? Pinterest is one of the most popular social media networks. It’s a large web-board, where users can share, create, and look for pins. Pins are units designed to provide some ideas, they contain info, images, or videos. Even though Pinterest takes its position after Facebook, Twitter, and LinkedIn, the platform merits Marketers’ attention because not only is it a social website, but also it’s a giant visual search engine with annual revenue more than 1000 m USD in 2019. As Pinterest...

According to the statistics for 2019, remote work is a rapidly growing trend. About 60% of employees report they work remotely at least sometimes, about 50% of employees work from home at least once per month, and about 40% – at least once per week. More so, today’s coronavirus pandemic has enhanced this trend, most companies and people are forced to work remotely. Remote employees are expected to perform at the same level as in-office ones. It’s believed that a reliable internet connection is everything that a worker needs to get most tasks done...

The events of recent dates have been hurting the Digital Marketing industry. It’s hard to evaluate the role of conferences and summits in the Digital Marketing World. Unfortunately, today all mass events are prohibited in more than 100 countries for an uncertain period of time. That’s why some organizers have moved their face-to-face conferences online (see the updated list of online Marketing Events here). However, not all the events can be held online, as a result, some arrangers had to cancel their events, while others have postponed their conferences until better days...

Why should you care about a number of your YouTube subscribers? Growing a number of subscribers is not only a good way to optimize your organic reach, but also to become a platform’s partner and gain revenue from ads. So, the more people are subscribed to your channel, the higher your revenue rises. What if your goal is not to become a famous YouTube character, but just to maintain your brand’s digital strategy, is it still necessary to care about subscribers engaging? Obviously, yes, because most...

Brought by social media week SMW is one of the world's pioneers in hosting industry conferences and a well-known marketing news provider. The project's activities are aimed at sharing ideas and insights on media, marketing, and technology with professionals and everyone involved in the industry...

Remote work is a two-sided coin. Apart from its evident advantages and benefits, this occupation has its stumbling blocks. And we’d like to dedicate this post to recommendations on how to make it more effective, preventing probable difficulties you might face working remotely. But before, it’s necessary to mention that this kind of work is not suitable for everyone. Feeling free, staying away from office space can be a great source of inspiration for some people, whereas, for others, it can be a cause of disorganization...

No doubt that social networking plays an important role in business activities today. But among ordinary social websites that still can be useful for your business, LinkedIn takes a prominent position. Started in 2003, the network’s popularity has been fantastically increasing over the past years and still proceeds to grow rapidly. For only the first two years, the platform had gained more than 1.5 million subscribers. Being a professional platform designed for business, the website remains the...

Needless to say, that today Instagram is one of the most widespread platforms among consumers, as well as various organizations. The site is so popular and successful thanks to its visual content. Because of human psychological features, videos and pictures are more attractive, easily perceived, and better remembered than textual information. Creating picture-based content is a complicated task, before choosing a suitable option it’s essential to know what exactly to be focused on. Videos, images,...

For the last five years, smartphones have become an integral part of our lives. The market became overloaded with various mobile apps. Today, an average user has a big number of apps installed to chat with cronies, plan time, create different types of content, etc. By using all these apps nowadays, we can do almost anything. As a result, it became hard for developers to market their products. It led to inventing numerous methods of promoting mobile apps, from reaching out to influencers to leveraging a website. But simplicity is the soul of genius; if you want to learn about an easy and effective way to promote a mobile app, read further...