Helena Craft

6 years ago, I defined the basic concept of services for clients - dressing them for life, freeing them from far-fetched images, overcharging and obsolete clothes. Without surgery - gently, respecting the comfort zone of the client. All changes are gradual, and therefore habitual. Over the years of practice, I have received confirmation of my thoughts - people don’t like to stand out and attract too much attention to clothing. They do not have such a need, if the situation does not require it....

Photo by the 5th from Pexels As I remember myself, I was always fascinated by people of a certain type. I calculated them very simply - I wanted to consider and imitate them, they always had what distinguished them from the majority...

The choice of clothing is closely related to our consumer preferences. This is how positively we evaluate the potential purchase object and how we plan to use it. In other words, if a thing is like and we know why it is needed, then it is among the potential purchases. The mood rises, the pulse quickens and we carry it to the cashier. This is especially true for the choice of fashionable clothes. After all, many are able to choose the familiar, familiar. But not everyone is able to decide on a new, fashionable, unusual one...

In appearance, in particular in clothing, much can be said about the person. Understand its nature, nature of actions, main priorities, lifestyle and thoughts. And what does clothes mean easily enough to determine, even if you are not a stylist, psychologist or specialist in non-verbal communications. To do this, you only need to voice clear criteria for the elements of appearance, their regularity - and conclusions will follow immediately. Want to try? This weekend I conducted a corporate training "I + clothes" for a group of girls commissioned by a psychotherapist...

When I was a sixteen-year-old teenager, I remember how important it was for me to hear from loved ones - what am I? There was a period when I just tortured all relatives - tell me about me. Of course, they were telling something, but everything was not right. I wanted more from the inside and the very one that was the highlight of myself. What was different from others and related only to me. I intuitively felt that this was what could determine the future path. A thirst to understand my strengths and weaknesses accompanied me for several years...