Helena Craft

6 years ago, I defined the basic concept of services for clients - dressing them for life, freeing them from far-fetched images, overcharging and obsolete clothes. Without surgery - gently, respecting the comfort zone of the client. All changes are gradual, and therefore habitual. Over the years of practice, I have received confirmation of my thoughts - people don’t like to stand out and attract too much attention to clothing. They do not have such a need, if the situation does not require it....

Photo by the 5th from Pexels As I remember myself, I was always fascinated by people of a certain type. I calculated them very simply - I wanted to consider and imitate them, they always had what distinguished them from the majority...

The choice of clothing is closely related to our consumer preferences. This is how positively we evaluate the potential purchase object and how we plan to use it. In other words, if a thing is like and we know why it is needed, then it is among the potential purchases. The mood rises, the pulse quickens and we carry it to the cashier. This is especially true for the choice of fashionable clothes. After all, many are able to choose the familiar, familiar. But not everyone is able to decide on a new, fashionable, unusual one...

In appearance, in particular in clothing, much can be said about the person. Understand its nature, nature of actions, main priorities, lifestyle and thoughts. And what does clothes mean easily enough to determine, even if you are not a stylist, psychologist or specialist in non-verbal communications. To do this, you only need to voice clear criteria for the elements of appearance, their regularity - and conclusions will follow immediately. Want to try? This weekend I conducted a corporate training "I + clothes" for a group of girls commissioned by a psychotherapist...

When I was a sixteen-year-old teenager, I remember how important it was for me to hear from loved ones - what am I? There was a period when I just tortured all relatives - tell me about me. Of course, they were telling something, but everything was not right. I wanted more from the inside and the very one that was the highlight of myself. What was different from others and related only to me. I intuitively felt that this was what could determine the future path. A thirst to understand my strengths and weaknesses accompanied me for several years...

I like to ask the newcomers a question - “Why did you decide to ask a stylist for help?”. The answer is almost always the same, but it is still very interesting to listen to the wording and reasoning on this topic. It turns out in different words, but if you bring everything to one denominator, then the personally-detailed answer ends with a single phrase - ".... and in general, everyone should do his own thing." Yes, it’s hard to disagree here. Moreover, when everything around is suddenly changing for the better, then it’s generally impossible to resist...

Strange winters in Russia now are warm and rainy. Boots with natural fur are now bought only by future and “active” mothers with small children (who expect long walks in the fresh air). And also those who are more comfortable moving around without a car. The same with outerwear. Fur coats certainly help out in severe frosts, but it’s more comfortable to spend the main part of the “warm winter” when the temperature stubbornly keeps around zero. From my own experience I know that one coat is always not enough...

This happens) Sometimes unexpectedly and quickly enough. Yes, so that the one appointed to the position is not very ready, neither morally nor in terms of wardrobe. And once the authorities have trusted and placed their hopes, then rest assured - there will be demand from all sides. Therefore, in addition to trainings on managerial skills, think about how you will represent the interests of the company and by what criteria you should tighten your appearance. 1. First, we’re exploring new. To begin,...

I am contacted by clients who are at different "stages of style" (a term that most accurately determines their condition). Someone is absolutely real and properly down to earth in their wardrobe requests. But someone was seriously taken away from reality, and for a safe return, you have to use the tools laid down in the principle of phasing. For example, imagine a girl from the gray mouse series. Her wardrobe consists mainly of gray-black colors, a pale flower, a black and white bag, several knitted turtlenecks, one pair of shoes for any occasion, and so on...

Https://stocksnap.Io/photo/bdymwcgzv9 it's hard to believe, but for the past few years, every shopping with our clients begins with a conversation about eyebrows. We discuss their shape, fracture line, shade...

Color in imageology is as important a tool as form and texture. With the help of color, we can create images that create a specific impression. He does not leave us indifferent because he represents "visualized feelings." Many are interested in knowing how color affects a person. For example, it has already been proven that the human brain cannot react equally to blue and red. The same objects in mass and volume, but painted in different colors - are able to give the impression of lighter or, conversely, heavy...

Back in the early 20th century, color researcher Johannes Itten, during classes at an art school, noted that each student has his own idea of the harmony of color combinations. These observations led to the conclusion that subjective color perception exists. The following experiments showed that subjective orientation also depends on the natural data of the students' appearance. So, for example, fair-haired, blue-eyed students with pink skin, preferred to work with clean, radiant colors, using clearly distinguishable contrasts...