Marketing of Innovative Product

Today is the end of our Marketing of Innovative Products project. It was really pleasant to work in a real situation and to have the possibility to think about the implementation of an entire project. We learned about our mistakes and tried to improve the project through all the different steps. Following our presentation in class and all the feedbacks, this article will talk about our last improvements and conclusion. Some points have been rise as our position regarding our competitors, our strategy and our business strategy. A question has been rise concerning people desiring to watch shows at home but without VR headsets and with their friend...

To give you a better understanding of people we got in touch with, their demographics, intentions and preferences, we would like to show you full results of the survey. 1. Demographics Gender split of the respondents was almost equal: 55% females and 45% males The age was pretty much homogenous - the overwhelming majority was in the age group 19-25 y.o., and only some of the respondents from the age groups 26-35 y.o. 72% of the respondents were not working students and 28% were workers either full-time (20%) or part-time (8%)...

Final results of our VR-broadcasting project Product First of all, we want to create a really powerful brand and by developing our high-quality service, touch the sensitivity of our consumers and change their perception of watching/attending events. Our product consists of two parts: VR-hemlet and Content. Both of them play crucial role in creating something higly innovative and cool. Speaking about content, we want to start our service by providing consumers with Music Festivals and Sport games broadcasting. As most people (based on our survey&interview results) are eager to attend these two types of events...

We are happy to announce that we have developed the survey and we are starting the data collection! We will distribute the survey to our potential audience through social media networks. The servey was created on Google form platform and contains 10 blocks of questions. The approximate time to complete the servey is 5-6 minutes so we expect high complete rate. If you are interested to participate in it, please go through this link: https://forms.gle/2MT7fAEdpAHkvLsh9 We would also be very glad to your comments on the questions and the question logic. However, if you want...

Before conducting our survey and thanks to our desk-research, some chriteria seems to be more relevant regarding our potential segments (as for example : are fond of cultural events and/or like the new technologies). In order to find our targets, we will directly adress our Research Design to these persons. We will also submit this survey to people that does not seems interested to confirm or infirm it. Our desk-research leads us to some potential segments : Segment 1: young people who like to try new technologies and are fond of visiting different events, including music concerts and sport games...