Booker T. Washington People seldom want to walk over you until you lie down. Elmer Wheeler ADVERTISING Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding. Dean Acheson An advertising agency is 85% confusion and 15% commission. Fred Allen In good times people want to advertise; in bad times they have to. Bruce Barton Advertisements in a newspaper are more full of knowledge in respect to what is going on in a community than the editorial columns are. Henry Ward Beecher The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business. Derby Brown There are different ways of saying It pays to advertise. It pays, too, to have a quality product, adequate distribution, good salesmen. Advertising is just one factor in the balance mechanism that leads to a sale: product, quality, distribution, advertising and selling. Advertising is really salesmanship in print. Although capacity may be oversold, you can never oversell the product. You can always continue to sell the goodwill and the assurance of quality and service that make buyers seek out your brand beyond all others. Paul B. Buckwalter The advertiser is the over rewarded court jester and court pander at the democratic court. Joseph Wood Crutch Advertising is the principle of mass production applied to selling. John T. Dorrance You can tell the ideals of a nation by its advertisements. Norman Douglas Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero. F. Scott Fitzgerald We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion. Zelda Fitzgerald The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either. Glenn Frank There is nothing in the way of amelioration of the conditions of life, of politics, of social and ethical matters, that may not be affected through the skilful application of those principles of advertising that, in business, have proved to be so wonderfully effective. George French Advertisements contain the only truths to be relied on in a newspaper. Thomas Jefferson Promise, large promise, is the soul of an advertisement. Samuel Johnson The critic is the only independent source of information. The rest is advertising. Pauline Kael Society drives people crazy with lust and calls it advertising. John Lahr The product that will not sell without advertising, will not sell profitably with advertising. Albert Lasker Advertising may be described as the science of arresting human intelligence long enough to get money out of it. Stephen Leacock Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys and Effies. And 117 other assorted awards. And those are just the big ones. Joanne Lipman Advertising is the greatest art form of the 20th century. Marshall McLuhan Advertising may be the only business in the world where the clients with the most money can make demands until they get the agency’s worst product, while the small client with little to spend must meekly accept the agency’s best. Thomas D. Murray Advertising is one of the few callings in which it is advisable to pay attention to some one else’s business. Howard W. Newton Advertising in the final analysis should be news. If it is not news it is worthless. Adolph S. Ochs Advertising is the rattling of a stick inside a swill bucket. George Orwell Advertising helps everybody: by showing comparative values and new products, thus increasing sales, resulting in greater production and lower prices. John Henry Patterson