Connotation in the english language: negative/positive/neutral connotations
Автор статьи - создатель телеграм канала: Connotation is when a word has a meaning that's more than just the dictionary definition. Like some words have good or bad vibes attached to them even if the word meaning is quite neutral.
For example, "childish" just means "suitable for a child" but calling an adult "childish" Is an insult as it implies they are immature. So "childish" has a negative connotation.
On the other hand, "youthful" technically means the same thing as "childish" but it has a positive connotation...