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This essay offers answers for those who are swamped with duties but still continue doomscrolling. Attention hijacking. Algorithms do not just show the content. You are being studied faster, than you could ever imagine. Each slowing before the next video, every repeat watching, each second you kept on the last video - that all is YOUR data. You are engaged, because the algorithm knows your emotions. Angry? One more cruel video. Anxiety? One more scary news. Jealous? Watch how fancy others' life is! It is not by chance, it is how it works...