What word means most attractive?
In a study conducted by the company Hotwire, the word “attractive” came out on top as the word people use most to describe themselves. This shouldn’t come as much of a surprise; after all, it’s an adjective that describes something that makes us feel good. But what does this mean for brands? It means that if you want to target people who are attractive to others, a good place to start is with your marketing materials. After all, if you can make people feel good about themselves, they’re more likely to buy from you and recommend you to their friends...