How to become friends with personas?
Or how to finally stop avoiding personas in your work. What are personas? Who are the persons and why do I need them? This question probably arose for every designer at the beginning of his career. So let’s start from the beginning and get acquainted with those dudes. Personas are documents that describe typical target users. They can be useful to your project team, stakeholders, and clients. With appropriate research and descriptions, personas can paint a very clear picture of who is using the site or application, and potentially even how they are using it...