General Motors sues Ford for branding autopilot technology
General Motors Corporation is suing rival Ford Motor for infringement of a legally protected trademark of technology related to automatic piloting of vehicles. The automaker is committed to protecting the Cruise and Super-Cruise brands, believing that Ford has posed a threat to its legitimate interests by renaming its Co-Pilot360 technology to Blue Cruise. The negotiations, the company specifies, have led nowhere. “Ford knew exactly what it was doing. If Ford wanted to introduce a unique new brand,...