DigitalMike NG

Google recently announced a new algorithm update (page experience) which is expected to take effect in 2021. The Google algorithm page experience update focuses on users experience, which includes, mobile-friendliness, responsiveness, page loading speed among others. Why is Google Algorithm Page Update Necessary for site owners? What you should know about Google algorithm page experience.  According to Google, research shows that users prefer sites with great page experience.  Page experience metrics...

The first and one of the most necessary task for you as a marketer is to define your target market.  Defining your target market is essential for every other marketing strategies and effort you put in place.  For a successful marketing campaign, you need to identify who your customers are, where they need, their pain points and how to convince them to buy. Download free buyers persona template to help define an accurate profile for your target audience Meaning of Target audience? Target audience is a well-defined set of people that you plan to sell your product or service...

Marketing is the soul of every business, and inbound marketing is the driver of the soul. If you are a salesperson, a marketing staff or a business owner looking for how to scale up your marketing process and build relationships that make sales, then inbound marketing is for you. What is Inbound Marketing  Inbound marketing is a marketing technique that creates value and put the customer at the centre of the marketing effort.  Unlike outbound marketing, inbound marketing focuses on understanding customers needs, create useful and relevant contents to attract prospects...

DIGITALMIKE Marketing No Customer Will Patronize You Without Trust Every prospect makes buying decisions based on some factor which trusts to deliver value is primary. Nobody wants to waste money to buy a product or service that is not worth it. No matter how good your product or service is, you won’t be able to succeed until you get the customers to trust you.  Trust in business is everything. If you lose it, you lose that relationship and prospective value chain. As a service provider or seller of goods, you need to build trust along with your portfolio...

To be honest, One of the biggest challenges most companies have is not making sales or not making enough sales. For any company to remain in business it needs to set miles stones from loss making stage to breakeven stage, profit making stage and leadership stage. Outline – Why You are not making sales Every business or project designed to solve a particular problem or serve a purpose need customers to survive. Related: Everything You Need to Know About Sales Funnel Aside from poor management, another common reason why businesses fail is that they don’t make enough sales to remain in business...

9 on-page SEO factors Having a good looking website without On-page SEO is just like having a luxury car without fuel. It won't take your business anywhere. Gone are those days when basic website tweak will help your website rank high on search engines...