Impact Mapping in practice. Part 3
Who? At this stage, we need to identify all those who will help to influence the goal, contribute to it, or obstruct it. In our example, it will be the Marketing Department and the Forum Moderator. In the customer's opinion, they can change user satisfaction: Here, we can list specific people, department names, market segments, etc. Choose any level of abstraction as long as it is adequate to your project. How? Now we need to identify the impacts that will be made to achieve the goal. For example, the moderator of the forum can try to give answers to questions within 1 minute...