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Any feedback from guests provides an opportunity to evaluate the institution from the outside. Reviews open up new knowledge to the owner about their strengths and weaknesses, competitive advantages and the most striking disadvantages. Reviews can be different, both extremely positive and sharply negative, however, it is better to find out the bitter truth in a timely manner than to make efforts without removing the root of the problem, regularly encountering a drop in revenue. Reviews must be read and analyzed to eliminate possible shortcomings...

Cross-marketing with proper planning and organization has guaranteed advantages: ● increase in sales; ● expansion of the customer base; ● significant savings in advertising costs; ● improving the reputation of the company; ● increase brand awareness; ● increase customer loyalty. However, despite the apparent simplicity, the organization of the project together with an advertising partner can turn into serious problems for the participants. Therefore, it is important to consider a few simple rules: 1...

When we start talking about inventory, do not forget why it is needed. First of all, for the opportunity to optimize the profit of the institution and reduce the costs of the institution. The cost price in catering establishments accounts for up to 30% of all costs, it is here that it is necessary to carefully study all the data and control this indicator. In the cost price there is such a thing as the movement of goods, that is, the whole path of any product from the desire to order it before the guest ate the finished dish...

Unfortunately, in our multimillion-dollar society, only a few% of people are able to move and strive to achieve results. About such people usually say that they had an awl in a famous place. And naturally, such people, if they do not stand at the helm, then purposefully move towards it. The bulk is not so clever. However, both of them are capable of burning out from monotony. In any team like that. Catering establishments are no exception. Any worker, even one who has found the job of his dreams, sooner or later will be faced with the fact that he wants something else...

Everyone knows that stimulating demand through promotions and special offers is a working way to increase not only the flow of visitors to a catering establishment, but also the average check. Especially relevant during a period of decline in sales and force majeure. Depending on the life cycle of your institution or seasonal periods, promotional offers will perform different functions: If the institution has just opened, it is stimulating interest for the first acquaintance, attracting guests, and forming loyalty of visitors...