Bek

Symbols to get your message across to customers — and make it stick Illustration: Dan Woodger InInmy old office, I had a wall of Post-it notes with my least-favorite words. The top two offenders were moist and dangle, words that make me, and most people, cringe. When I see an ad with those words in it, I honestly question if the company wants to sell their product. When my last headshot was taken, those two Post-its ended up in the frame. Prospective clients of my research and language strategy...

Learn how to tell who is a great worker, and which of your workers can be great leaders rowing teams need managers, and who better to manage a team than someone who is already part of one? While that may be true, picking the right person to become a team manager can be a lot harder than it looks. While this piece will focus on engineers, the lessons within are applicable to all kinds of worker-to-leader transitions. There’s some pretty great literature on making that transition, on being successful in a new managerial role, and on avoiding common mistakes...

If you told me that a heartbreak would be the basis of me starting a company, I would’ve called you batsh*t crazy. you told me that a heartbreak, debilitating depression, and thoughts of suicide would be the basis of me starting a company, I would’ve called you batshit crazy. But maybe I was crazy all along. Because that’s exactly what I did. I’m now in my third year of building a startup that helps the brokenhearted, having moved to the city that never sleeps, and am living a life I never dreamed possible...

With the new iPhone 11, Apple proves it has no business being a paragon of great design Illustration: Tom guilmard tothe surprise of no one, the centerpiece of the latest Apple special event — as the company's annual product launch announcements are branded — was the new iPhone...

We built our company hoping to source from U.S. farms. It turns out, many wouldn’t work with a woman founder. was 2015 and I had been successfully bootstrapping my e-commerce floral delivery company, Farmgirl Flowers, for five years. I’d started with a clear mission — to support domestic flower farms and use their product to create unique daily arrangements that we’d eventually ship nationally. However, that goal was starting to feel increasingly impossible. As a founder, I was running into just about every startup obstacle — some anticipated, some unexpected...