Google Can’t Figure Out What YouTube Is. Part 2
YouTube also plays host to niches that get far less attention. Dr. Sophie Bishop, Teaching Fellow in Digital Economy and Society at King’s College London, has studied the beauty vlogging community. For beauty vloggers, she explains, features like being able to sell or link to specific products would benefit creators, but so far Google hasn’t provided them. “What Instagram has provided that YouTube hasn’t is this shoppable experience… in a way that’s reasonably attractive and complies with different kinds of regulation...