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4 rules for promotion with your content.
When it comes to choosing electronic products, consumers only shop on comfortable conditions and carefully study the offer before buying anything. There are too many options in the market to choose a product by accident. In order to sell a digital product, your content has to answer the questions of the buyer and meet his needs. Here are four key methods to keep in mind when creating digital product content. 1. Tell your audience how to solve their problems Content is king in terms of knowledge dissemination, information exchange and training of readers...
5 лет назад
What are end-to-end personnel management systems.
management systems Applying through management system, we estimate not only professional qualities of the candidate and think on what project it is possible to distribute, proceeding from its competences, but also we make decisions of definition of the candidate in a personnel reserve (shortlist) or a conclusion at once on the project. When the company already employs a candidate, certain criteria for his salary and motivational part are established. That is, motivation of the employee to qualitatively perform those functions which are assigned to him/her...
5 лет назад
How to receive requests in complex B2B-thematics with the help of contextual advertising.
It is difficult to promote franchises in the medical field: the check is large, you need a solvent audience. Competition is high, and other market players are already actively engaged in advertising campaigns. But we have managed. Let us tell you how we received applications in a complex B2B subject matter that is twice cheaper than the customer expected. Input data Client: Helix lab service. Large federal network, one of the leaders in laboratory diagnostics in Russia. Product: Helix franchise (centres and laboratory points)...
5 лет назад
How to teach financial literacy to the whole family.
Impact of the financial situation on health Scientists have found that people experiencing financial hardship, financial stress and debt also report symptoms of depression, anxiety and anger. And age does not matter in this case. According to a survey of 8,400 young people aged 24 to 32, the presence of credit debts has been a significant factor affecting health deterioration. Even at such a young age, there was a direct link between the presence of debt, high blood pressure and symptoms of depression...
5 лет назад
How should I tell the candidate he's not the right guy.
The culture of rejection is a separate skill that requires attention and training. Try saying "no" when you really want to do something. Trace your reaction. That it will be - no doubt. And now try to do the same with someone close to you. The reaction will be too! And what a reaction! Someone will flare-up: "Why not?!", someone will be offended in silence, someone will start to find out the reasons, someone - to furiously prove their position - there are a lot of scenarios. And what scares us most of all about refusing? On the one hand, that very unpredictable reaction...
5 лет назад
Factors of trust on the site.
Any successful relationship is based primarily on trust between partners. So and the owner of a commercial site to sell their goods and services well, you need to earn the trust of potential customers. This is one of those non-obvious factors that can have a significant impact on the conversion. After people first go to the site, business has very little time to make a good impression on them and convince them that you are the one you can trust. There are several ways to make your site look more reliable in the eyes of customers, and thus increase the conversion rate and sales...
5 лет назад
5 rules of success in the realization of large projects.
Almost every company periodically faces the need to implement cross-functional projects that go beyond the main activities of most of their participants. At the same time, it is necessary not only to allocate resources and organize a team but also to properly prepare, adapt and motivate participants to perform new tasks. For Coca-Cola HBC Russia, one of the most complex and responsible projects in recent years has been supporting the FIFA World Cup 2018. A year later, we summed up the final results...
5 лет назад
10 universal skills that every entrepreneur should know.
▪ 1. Organizational skills Every successful person is also a successful organizer. There is no way without it. A good organizer is surrounded by reliable people, they trust him because he takes responsibility and perfectly predicts the events, sets priority tasks and finds effective solutions for any problems. Without these managerial and organizational skills, you will only lag behind your competitors. ▪2. Ability to negotiate Successful people are good negotiators, which is why they seem so convincing and confident...
5 лет назад
Ways of earning in social networks.
A modern person spends a lot of time in social networks - he communicates with his real and virtual friends, plays browser games, learns new information, which is 99% of cases and is not useful. In short, spends a lot of his free time wasted. But there are those who have wrapped up a passion for social networks for their benefit. These people have successfully mastered the ways of earning money, which we are going to talk about now. To somehow systematize the information, we will divide them into two categories - for beginners and for advanced users...
5 лет назад
7 habits that distinguish rich people from poor people
Separately, it will be said about what poor people prefer not to do. If they do, it's terrible, and it's rare. Rich people act in the opposite direction. They perform their daily ritual with maniacal perseverance, disregarding daily fatigue, employment and even malaise. Let us begin. 1. The rich wake up early More than 44% of these people do not allow themselves to laze in bed, and rise 3 hours earlier than others. If for some reason they have not managed to get up 3 hours earlier, they get up at least 2 hours or 1 hour earlier than others...
5 лет назад