Psychology

The limbic lobe is one of the six lobes that make up the telencephalic hemispheres, together with the frontal, parietal, occipital, temporal and insula lobes. The limbic system consists of a set of interconnected regions belonging to the central nervous system. The limbic system includes the mesencephalic, diencephalic, telencephalic structures, the septal region, the preoptic region, the hypothalamus, some nuclei of the thalamus, the ventral tegmental area, the girdle's turn, the parahippocampal...

It is located in Brodmann area 21 and 22, which corresponds to the posterior segment of the upper temporal gyrus of the dominant hemisphere, which for 95% of people is the right hemisphere, and includes the auditory cortex on the lateral groove. Areas 21 and 22 of Brodmann represent the focal point of the Wernicke area, although other areas are also involved in the language understanding process. In fact, in this case, it is necessary to include also areas 20, 37, 38, 39 and 40, involved in the processes of word composition and other types of additional linguistic information...

The psychodynamic model is a branch of psychology derived from classical psychoanalysis. Freud, the founder of psychoanalysis, coined the term metapsychology to indicate the set of theoretical assumptions that make up a psychoanalytic theory. According to Freudian metapsychology, the psychic apparatus is represented by three different parts: The psychodynamic model, therefore, is a part of metapsychology and groups together the different psychological currents that enhance the psychogenetic mechanisms at the basis of psychic construction and behavior...

Marketing is a process that develops in the economic field and allows a company to become known, spreading its brand making it recognizable compared to different competitors. This process consists of identifying a very precise market strategy with the aim of making a product known to the masses and, at an identity level, allows a given product to be recognized on the territory thanks to the use of specific signals. Marketing basically means conceding oneself a specific identity, different from those of competitors on the market...

Persuasion: What is it? Persuasion is an action to influence or condition others to achieve their own goals or objectives. These are very effective and convincing mechanisms or methods that induce the interlocutor to fully embrace the point of view of the person speaking. It is a symbolic process in which the communicator tries to convince other people to change their attitudes or behavior, through the transmission of a message. In fact, however, conditioned messages modify emotions, ideas, behavior and are mainly used to change opinions...