Marketing

Methods of marketing activities consist in the following: analysis of the external environment, which includes not only the market, but also political, social, cultural and other conditions. The analysis identifies the factors that contribute to or hinder commercial success. The analysis results in a data bank to assess the environment and its potential; an analysis of consumers, both real and potential. This analysis consists in examining the demographic, economic, social, geographic and other...

Today the market of information systems for business offers a wide range of solutions to help the enterprise to organize the storage and analysis of information, to facilitate management decisions for long-term and stable results. Marketing analysis systems occupy a separate niche in this category. First of all, it is necessary to tell that businessmen began to realize true value of marketing quite recently, and far not completely. In many firms till now there is no department of marketing, and...

Any society is a consumer cooperation, i.e. association of consumers for joint production and sale of certain goods and services. The totality and variety of social and consumer technologies and methods determine the level of development of society, as well as the level and lifestyle of huge groups of people united in it by historically established forms of common life and activity. Thus, it becomes quite natural that progress has also come to fruition. Advanced technologies in trade are the means that allow the consumer not to worry about the future...

Competitive situation analysis. The intensity and specific forms of competition between direct competitors in the commodity market vary depending on the nature of the competitive situation. It describes the degree of interdependence of competitors resulting from their actions. When analyzing the situation in a particular market, it is convenient to rely on various competitive structures proposed by economists and described in numerous theoretical and experimental studies. As a rule, several key structures are distinguished: 1...

Competitiveness analysis of the firm. After assessing the attractiveness of commodity markets and segments of the basic market, the next stage of strategic marketing is the analysis of the climate, or competitive situation, in each commodity market and the subsequent assessment of the emergence and degree of competitive advantages that various competitors have in these markets. Taking into account their specific strengths and weaknesses compared to the most dangerous competitors can make adjustments to the firm's assessment of the attractiveness of a particular market...