ZECOMMERCE

#1: Googe Ads Google Ads is one of the best alternatives to marketing on Facebook. In fact, Google is the only digital advertising channel that receives more U.S. digital ad spend than Facebook. This is unsurprising when you consider that Google processes more than 4.5 billion search queries each day — that’s over 70,000 search queries every second. You can use Google Ads to advertise on their Search Network and/or their Display Network. Advertising on Google’s Search Network is when you bid to place your ads on Google’s search engine results page, or “SERP...

The main influencer marketing examples that come to mind involve the classic (and occasionally cheesy) Instagram photo of an influencer posing with the promoted product. But don’t let that fool you — the playing field is diverse and impressively creative. Which is part of what makes influencer marketing campaigns so fun? Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try. No matter which types of influencer...

Best Search Engine Optimization (SEO) Tools 1) Ahrefs: SEO Keyword Tool Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand...