Ярослава Бурмистрова

After taking our time to consider the course, our presentation and the feedback, we want to share some thoughts about what we have done and could have done better. First of all, we would like to thank the professor and say that so far that was the best course from ITIM concentration. It was relevant, well structured, applicable and diverse when it come to the form of interaction with students. However, it would be great if the next year the possibility of moving it to the beginning of the semester will be considered, as it is much easier to contribute and devote yourself to the studies and projects when the thesis predefence is still far to come...

Market overview To provide product and marketing recommendations for Jacquard we looked into the smart wearables market in Russia. As we can see from the chart, the market for smart devices, which includes smart watches, smart bands, different wearable devices and, of course, smart clothing. The market is skyrocketing thanks to the growing selection and affordability and rising popularity of active lifestyle. The significant part of the market, 27%, is accounted for the 3 biggest cities in Russia: Moscow, Saint Peterburg and Novosibirsk...

In order to get more insight into such novel product as a smart cloth we will use several research methods which will serve different goals. 1. PEST analysis, analysis of the environment and context The goal of our research is to market smart jacket in Russia. It is very different from the developed markets which were the primary focus while developing the product. Russian citizens have less disposable income, Russian climate is different, Russian cities are different from the European and American ones. Thus, city dwellers live in a different environment and face different problems. Expected...

In the previous post, we have introduced our first project idea — DeckRobot software for automatic slide design based on Artificial Intelligence. However, after the team discussion and proper idea evaluation, we decided to switch from B2B-focused solution to less specific consumer product. So we are excited to introduce our new project idea – smart clothing concept for the Russian market! The product of our choice is Levi's® Commuter X Jacquard By Google – a casual jeans jacket with some unique features for a modern city commuter. Our project goal is to provide recommendations on how to market Commuter X Jacquard to Russian customers...

On the weekend our team has initiated a project dedicated to the research of how to market and commercialize an innovation. The team consists of 5 people: Iaroslava Burmistrova, Polina Gugunova, , Vladislav Olifirenko, Kristina Yurovskih and Aleksei Zagrebin. We have chosen the first scenario as it seems the most interesting and applicable to business. We are going to research how to market the already existing prototype that has not been widely launched on a market. In addition...