Consumer Research and Beyond

Hello! Finally, we are ready to tell you about final remarks and recommendations. As you know, we used two methods in our research: netnography and survey. The results of these two converged, allowing us to make conclusions for the whole study. We answered the research questions (RQ), initially stated in our post. Results RQ1 What things consumers pay attention to when choosing an online course? Three main factors were identified: 1. Instructor of the course, his performance and personality...

Hello! As it was planned, we conducted the survey, which you might have seen in one of our previous posts. In total, we got 80 responses and we thank all who took part in the it! Firstly, let's see the descriptive statistics for demographics: the average age of respondent is 23, 75% of all people who participated are Masters and 25% are Bachelors. For some reason, we got 72% of women and only 28% of men. I guess women are more responsive :) Most people took up 1-5 coursers in their, but there are many of those who had 6-8...

Now it is time to talk about the netnographic part of our study. In order to conduct this part of our study, we have chosen to monitor the comments and reviews across different MOOC platforms in order to find what customers seek when they go through an online course. In order to have consistency in our measurement, we have decided to focus our study on courses that teach introductory level programming in the Python programming language. We have chosen these courses because they are prevalent across all platforms and because they are aimed toward beginner programmers...

Hello! While we are finalizing the post devoted to our qualitative part of the study, we are kindly asking you to participate in our survey. Here is the link: https://goo.gl/forms/uTkwQFznXEDKyICi2 Huge thanks to all of you in advance!

Hi! We want to share with you this report - Class Central Learner Survey (2017): MOOC Users Highly Educated, Have Experienced Career Benefits. It has very interesting statistics about the users of MOOCs. What can we learn? ✔ You can study old or young - the age distribution of users is almost uniformal - 13-19% of people in each age category from 10 to 66. ✔ Graduate college degree students are prevalent (45%). Then go 3-4 year college degree students (29%). ✔ 80% of people learn out of personal interest and only around 50% of respondents also checked "for current career" and "new career"...