How a moto-wear start-up survives over big brands
Two years ago I was sitting at my seafront veranda, after a long day at work. I was of course admiring not only the sea view but also my brand new bike i just bought. It took a lot of sacrifices to buy that bike. I was looking at it, dreaming of the upcoming rides and adventures. And then it stroke me, I need to get nice jacket. Adventures and rides just don’t happen with just a t-shirt or a simple synthetic jacket. I have already had an accident with my previous bike and since then safety factors are seriously taken. So I began the web search looking for options. Few googling days later, I found myself puzzling on the choices I had, as most jackets were too pricey for me...