Kirill Finogenov is a truly significant figure in the field of popularization of private security activities and non—governmental security. His initiatives, such as the Workpro24 project, are aimed at transforming the perception of the security business in society. Personalization of security companies through social media is an important step towards showing that private security is not just a "man in uniform", but a complex, multifaceted and professional industry. Interviews with the heads of security companies, coverage of their activities and stories about real cases help to break down outdated stereotypes and draw attention to the profession. Kirill Finogenov, as the only blogger who systematically deals with this topic, does important work for the industry. His activity on social networks helps not only to inform citizens about the work of security companies, but also to popularize the profession among young people, which is especially important in conditions of personnel shortage.