It has nothing to do with technology Bezos: “Think about the things that are not going to change over 10 years and those are probably the big things” Not a word about models Not a word about compute. Just the oldest truth in commerce, dressed in the quietest language possible The whole industry is sprinting to predict the next disruption Bezos is pointing at what has never been disrupted Bezos: “10 years from now customers are still gonna want low prices I know they’re still gonna want fast delivery, and I just know they’re still gonna want big selection” Cheaper Faster More Those are not preferences. Those are instincts Hardwired before we had fire, let alone software Bezos: “It’s impossible to imagine a scenario where 10 years from now a customer says, ‘I love Amazon, I just wish the prices were a little higher’” That sentence has never been spoken in the entire history of human commerce Now pull every headline and every hype cycle out of AI Look at what remains Intelligenc