Saccades (rapid eye movements between fixation points) show how people scan the banner: Analysis results:
Banners with clear visual hierarchy generate 40% fewer saccades and 60% more predictable gaze trajectories. Chaotic saccades indicate unclear composition or information overload. We're on RUTUBE: https://rutube.ru/channel/15929939/
Our website: https://project12488975.tilda.ws/
We're on Zen: https://dzen.ru/id/67e3fb0af580b555b1c37fbc
Saccades (rapid eye movements between fixation points) show how people scan the banner:
- Effective patterns:
- Short saccades between key elements
- Direct path from headline to call to action
- Minimal number of return movements
- Problem areas:
- Long saccades between unrelated elements
- Chaotic gaze movement
- Frequent gaze departures from the banner
- Key metrics:
- Saccade length (optimally 3-8°)
- Direction of movements
- Number of saccades until message comprehension
Analysis results:
Banners with clear visual hierarchy generate 40% fewer saccades and 60% more predictable gaze trajectories. Chaotic saccades indicate unclear composition or information overload.
We're on RUTUBE: https://rutube.ru/channel/15929939/
Our website: https://project12488975.tilda.ws/
We're on Zen: https://dzen.ru/id/67e3fb0af580b555b1c37fbc