Note №5
★ Bloggers
This time let’s take a look: Top of mind a.k.a Opinion Leaders a.k.a Bloggers.
Bloggers are a very valuable community in Marketing. The community grows stronger every year, as visual content has its own special value. I will touch upon this topic from my perspective.
For consumer electronic products there are many bloggers who focus on technology. But to be fair, the list of bloggers who give big coverage, and that coverage is needed during the launch of a new product (see about awareness in #note4), the list is not that big:
Approx. Coverage 20 Mln.
1. 808
2. Droider
3. Rozetked
4. Wylsacom
5. Кик Обзор
6. Канал Лучкова
7. Andro-news
The list could be bigger, but I think you get the point.
So, to get more buzz, you also need the media, journalist, and other tools, but that will be a different topic.
Since most of my connection with bloggers was done thru a marketing department and PR, the closest I got to bloggers was during the special NDA (Non-Disclosure Agreement) journalist event, where the product was presented and demonstrated to a limited group of people, who in the future will make the first wave of Awareness about product to audience on the web.
To bloggers product is provided for testing under NDA. This is done to so bloggers have time to build up their story and test the product for the first time.
When the first wave of posting is done, the marketing approach changes.
I would start planning future digital campaigns, which bloggers are a part off and based on the objective a digital marketing campaign is prepared to support the product image on the market for future sales.
@ lightonus #pmnotes #note5
Tag along, take care and see you soon!