Александр

Note №5 ★ Bloggers This time let’s take a look: Top of mind a.k.a Opinion Leaders a.k.a Bloggers. Bloggers are a very valuable community in Marketing. The community grows stronger every year, as visual content has its own special value. I will touch upon this topic from my perspective. For consumer electronic products there are many bloggers who focus on technology. But to be fair, the list of bloggers who give big coverage, and that coverage is needed during the launch of a new product (see about awareness in #note4), the list is not that big: Approx...

Note №4 ★ Product marketing / awareness->consideration->conversion So today I’m back with a bit more creative topic, not to make everything about numbers. But please look at the last 3 notes, maybe you will find them useful: #note1 ★ Responsibilities of a PM #note2 ★ Financial stuff / P&L (Profit & Loss) #note3 ★ Product Price Structure I believe everyone thinks about marketing when the time comes and there are a lot of different techniques and strategy’s like 4P marketing (Product, Price, Place, Promo), SWOT (Strengths, Weaknesses, Opportunity, Threat), 3D (Direct...

★ Product Price Structure Product price setting is an important part in the life of a product, and I have to say, there are a lot of important processes that make the big picture work. Everything goes down to planning, analysis, preparation and execution. I will be covering this process in my notes and will get to marketing soon=) Plan->Budget->Execute->Check=Profit Below you may see an example of a product price structure. This example covers 1 unit sold from a foreign company to a partner located in Russia...

★ Financial stuff / P&L (Profit & Loss) I would like to start with this topic, since profitability is important to any company. As one of my KPI, I’m responsible for positive OP (operational profit). This is the profit that the company gets after we deduct from our NS (Net Sales) the following spending’s: · CoGS (Cost of Goods Sold), · AP (Advertising & promotional spend) · Logistics · Service (Customer Support) · Commission · Royalties · Direct SGA (sales general and administrative expenses for...

★ Responsibilities of a PM As a starting point, I would like to share areas of my responsibilities as a product marketing manager. I work in marketing of electronic products. •Original Budget preparation and control • P&L control • Marketing (4P marketing, SWOT marketing, 3D marketing) • Market analysis...