3D effect LED screen is a new type of display that allows you to create the effect of a three-dimensional image without the use of special glasses. Compared to a conventional 3D LED screen, it provides a realistic visual experience that is much more impressive than watching 3D movies in a theater. A professionally made video will turn the screen into a voluminous multimedia space for displaying advertising (or other content) to a fundamentally higher level, inaccessible to others.
Content:
1. 3D screen as a way to make a building popular.
2. How 3D LED screen works:
2.1 how to create a 3D effect;
2.2 2 sides of 3D LED screens;
2.3 video content for 3D screen.
3. Why 3D screens are so popular.
4. Restrictions for using the 3D LED screen.
5. Key points for creating an effective 3D screen.
3D screen as a way to make a building popular
Installing a large LED screen occupying the corner of a building from 2 sides is perhaps the most effective way to attract attention today. If the task is to popularize the building, to create a clear “anchor” in people’s minds that connects a certain brand or company with its address, one has only to install such a structure, and recognition is 100% guaranteed.
Studies show that more than half of passers-by begin to shoot such an LED screen on their phone and post videos on social networks. That is, the owner of a 3D screen on a building gets an audience that grows exponentially. Distribution on the Internet not only increases purely contacts with advertising, but also makes users want to see such a “miracle” in person.
For example, one of the first "3D" LED screens - an L-shaped display on a building in Sino-Ocean Taikoo Li Chengdu - went viral. The 3D video wall has attracted millions of views and really blew up social media in China alone. A huge spaceship appeared on the screen, as if from the movie "Star Trek". The effect of depth and volume creates the illusion that the ship takes off directly from the building. 3D graphics are accessible to the naked eye without additional devices. However, you can see the picture in all its glory from a certain angle. That is why you should carefully evaluate the location of the object before installing such a screen on it.
Irregularly shaped LED screens integrated into architecturally complex structures look especially impressive. A case in point is the shopping center building in Guangzhou Baiyun Kaisa City Plaza. Modern developments and creative content have turned the shopping center into a unique facility at the intersection of technology and art.
How 3D LED screen works
To understand how it is possible to perceive a 3D image on a 2D screen, it is necessary to understand the principles of the human brain. Our eyes see a three-dimensional picture. All we see are 2 images that "connect" in the brain. This happens because of the small, but the distance between the eyeballs. Thanks to this small difference, the brain calculates the spatial coordinates of objects. We get the opportunity to feel the distance between objects, the ratio of their sizes, etc. - all those parameters that are the feeling of 3D space.
3D cinema is built on this principle. With the help of glasses, the image is divided into separate pictures for the right and left eyes, and in the brain it “gathers” together, but already in 3D.
So how do you make a 2D image create a 3D effect?
The key point is the correct use of the main "central" object of the video. With the help of the difference in distances, sizes, shadows and perspectives, the effect of volume is created. Similar techniques are used by artists who create 3D images even on plain paper.
2 sides of 3D LED screens
However, parallax barrier technology is not enough. Have you noticed that such screens are located at an angle? Due to the 2 faces set at an angle of 90 degrees, and the right content, the desired perspective is created. Of course, it is necessary to use video for broadcasting, corresponding to the arrangement of screens. Typically, the right screen displays the main view of the image, while the left screen displays the left view.
Video content for 3D screen
The right video is the most important condition for creating a 3D effect. In fact, even on a normal screen, you can achieve the effect of volume and depth if you use the right content. Videos for screens are developed by professional designers. Professional software is used to create "volumetric" content: Autodesk Maya, Cinema 4D, Houdini, Unreal Engine, Adobe After Effects.
Why are 3D screens so popular?
More and more of our customers are interested in screens that can create a 3D effect. The faster technology advances, the harder it is to surprise and impress potential customers. Large companies that follow trends and look forward to the long term have already paid close attention to 3D imaging technology. At a cost comparable to buying a standard LED screen of the same area, the effect exceeds all expectations!
- Ability to create your own media space
A large screen on the building allows you to broadcast any content permitted by law to a very large audience. This is comparable to having your own media resource at your disposal.
- Turning a building into a city landmark
A huge display with spectacular video attracts millions of views. Impressive content combined with large screen sizes will make any building a center of attraction for people. The already installed 3D screens confirm that in order to see the “volumetric” show with their own eyes, people specially come even from other cities.
- Increasing the value of the advertised brand
As a form of outdoor advertising, 3D LED screens help promote brands, products, and services. But unlike other information dissemination channels, advertising in such a large format also improves the image of the brand, company, etc.
- A promising technology that has been relevant for many years
3D LED screen is a breakthrough in advertising and building decoration. Progressive technology allows to develop the direction of outdoor advertising in the future.
Restrictions for using the 3D LED screen
Despite the growing popularity of 3D screens, their purchase and use for commercial purposes has its own characteristics, which must be taken into account by the future owner.
Search and payment for the services of a specialist in the creation of 3D content. A professional designer who has the necessary skills and, most importantly, creative thinking, is a rare specimen on the labor market. Therefore, you should be prepared for a long search for "your" specialist and for significant costs.
The need to tailor content for each screen if a multi-display network is planned. Depending on the location of the screens, viewing angle, distance and other factors, the video will have to be modified to maintain the 3D effect on each object.
Risk of visual fatigue. A person very quickly gets used to everything new, and it becomes more and more difficult to surprise him. If you show 3D videos every day, the novelty effect will quickly disappear. You should alternate broadcasts with regular content, and regularly create new 3D videos.
Also, we should not forget the need to combine content with the brand. Creativity should, above all, reflect commercial value. The key to achieving the maximum advertising effect is the competent integration of brands and brands with customers. A well-chosen video will help make the company attractive and better match the marketing needs of the client.
Key Points for Creating an Effective 3D Screen
The volume effect requires not only high skill from the video designer, but also careful attention to detail. The more nuances will be taken into account in the video, the more impressive the result will be. And to display all these details, a significant number of pixels are required. That is, to create the most efficient screen, it is necessary to use modules with a small pixel pitch, while the display area should be as large as possible.
You should choose equipment with the best characteristics, then your advertising will make exactly the impression it was designed for. High refresh rate, large gray scale, high contrast will help to bring out details more clearly and display truly realistic 3D content that can create an immersive effect for the audience.
Since we are talking about the fact that a large screen area is a necessity in this case, the total weight of the equipment should also be taken into account. For such projects, we select the lightest LED blocks and always take into account the load-bearing capacity of the building wall.
Another important point is serviceability. Facade screens with 3D effect are designed for a large audience and are located at a considerable height. To ensure the correct operation of the equipment, you should think in advance about comfortable access to the internal components of the screen.
When choosing equipment, pay attention to the level of energy consumption. A large, bright screen will consume a significant amount of electricity, so we offer only energy-efficient models for such tasks.
Most often, 3D screens are installed on the outer walls of buildings, which means that they must easily withstand sudden temperature changes and have a high level of protection against moisture, dust and mechanical stress.
To make the screen fit into the architectural ensemble, only purchase from a company with its own design department or design office. It is necessary to integrate the display into the landscape not only, focusing on the style of the environment, but also taking into account the location of communications, food, etc.
3D screens for buildings are the most modern tool for the implementation of animated architecture projects. Media architects today are using immersive technologies, changing the space between physical and digital objects, creating incredible hybrids of architecture and media art. One of the most prominent masters of digital architecture, Refik Anadol, argues that in the future, non-digital realities will inevitably be replaced by machine intelligence. The introduction of LED facades allows you to visualize alternative realities, turning architectural structures into a multidimensional, living space.
A huge number of building facades, regardless of architectural style, have the potential of artistic canvases to create a new urban environment. And our task is to provide modern architects with a convenient and technologically advanced tool for implementing the most daring and creative ideas.
Details about LED screens, prices and installation on our website: https://www.gtlamp.ru/en
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