NIKE
Nike refers to the Greek winged goddess of victory as well as a tactical missile of the 1940s. As far as your feet are concerned, the story goes like this. When the shoes were about to go to production, the brand name was “Dimension 6.” Nike employee number one Jeff Johnson literally woke up from a dream with the word Nike in his head, and that’s what they went with. You’d have to agree at this point the name was a good choice.
Sometimes a quirky twist of fate is a lot more productive than an expensive focus group! As an aside, a college student designed the Nike Swoosh, and was paid the princely sum of $35. Nike took care of her later on, but imagine what’s like to look at people’s feet and know that’s your work.
ADIDAS
The German sports company’s name is a portmanteau of their founder Adi Dassler’s name. That’s their original logo at left, known as the trefoil. Talk about sibling rivalries—his brother Horst started a rival shoe company and named it Puma.
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SAMSUNG
The word means “three stars” in Korean.
PRINGLES
Pringles, the quirky potato chip in a can. Wikipedia has several thoughts on the name origination. One is that a fellow named Mark Pringle filed a patent on how to process potatoes. Another possibility is that a pair of Procter and Gamble employees lived on Pringle Drive in Finneytown (north of Cincinnati) and the name paired well with the word potato. Yet another theory suggests the name was pulled out of a local phone book. It’s interesting to ponder these possibilities, especially when you consider the creative resources of a giant like P&G. Once again, some of the most popular names are derived from the least likely sources.
SONY
Adweek equates the brand name Sony to the Latin word for sound, which is sonus. They say that the word also comes from the founders considering themselves to be “‘sonny boys,’ a borrowed word in Japanese that suggests smart young men.”
From Dictionary.com
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