What Does the Future Hold for OTT?
As many of you are probably aware, the world of media is changing. When many of us think back to our childhood we can collectively reminisce about the television shows that we watched and the good times spent with friends and family huddled around a television during a particularly interesting broadcast. However, this once ubiquitous part of childhood is slowly eroding. Nowadays, you are more likely to hear kids talk about their favorite Youtube channel, or see children crowded around an iPad streaming their favorite content through Netflix Hulu.
What is OTT Application? Over the top applications, apps which are used via the internet to deliver content or services but are not directly controlled by an Internet Service Providers (ISPs) or traditional media companies, have quickly become a part of most people’s life. In today’s post, we are going to go over how OTT applications are changing the structure of media content delivery and what effect this will have for the future media.
OTT is About Freedom, Choice, and Consumer Demand
OTT applications can be directly traced to the rise of broadband internet. As internet speeds increased, media companies quickly realized that they could offer their content on the internet for their customers to enjoy. As this became more widespread, consumers began to expect that they would be able to watch their favorite shows online. While this method of content delivery worked out well for the major networks (after all, they were still the ones controlling the content), it soon became apparent that this new form of content consumption was leading to something bigger. Enter Netflix. While Netflix had been around for years, providing customers with DVDs through the mail, it wasn’t until they started offering streaming televisions and movies that the company really hit its stride. People realized, many for the first time, that they did not have to rely on cable or satellite to watch their favorite television shows. For less than $15 a month, consumers could access a wide variety of shows and movies and, more importantly, they could access them anywhere there was an internet connection. No longer shackled by the chains of the major content tv providers, consumers quickly adopted this new method of media consumption and, as we all know, caused one of the biggest disruptions that traditional media has ever encountered.
Why do we believe that the future of OTT is in personalization you can read the full article about over the top applications on the Setplex blog.