Large retailers have long appreciated the effectiveness of LED technology in driving sales. Today, even small retail outlets are increasingly using LED screens in stores. LED screens by GTLight are already used by many major market players: the Lenta and Magnit hypermarket chains, M.Video electronics stores, the Rive Gauche chain of perfume and cosmetics stores, etc.
LED screens and media facades
A media facade is not the most popular solution among retail chain owners. Since stores are most often located in shopping centers or residential buildings, it is not relevant to use this type of product. But the owners of the mall have already appreciated the impressive effect that media facades produce on potential buyers.
The LED screen on the facade of the store is much more in demand among retail chains. Facade LED displays can be seen in almost every hypermarket. Why do the owners of retail chains choose this particular advertising method?
· Information on the LED screen is clearly visible from a long distance. This is especially important for shops located along highways. So people passing by can see an interesting offer on the display in advance, and have time to move out to the outlet.
· The price of a front LED screen pays off in a matter of months by increasing customer demand and saving on regular replacement of printed banners.
· The technology allows you to broadcast on the screen not only static images, but also videos that attract much more attention. In addition, you can create a whole schedule of videos and show them at specific times / days.
Indoor LED screens
Inside the store, LED screens are installed as navigation, thus highlighting the different departments. Also, displays are hung as mini-signs, for example, above bakeries or other designated areas of the store.
LED screens are mounted on columns, friezes, suspended, and polygonal structures are created from them. A real magnet for the attention of buyers is screens of non-standard shapes, such as an LED arch or a cylindrical screen of the GTLight.
New LED products for shops
The digital sommelier is a real assistant for buyers. The LED screen displays information about different types and sorts of alcohol. The buyer gets at his disposal a full-fledged guide through the store's wine collection. The device reads the barcode from the bottle, and on the screen you can see a detailed description of the drink, taste, composition, recommendations for combining with different dishes, etc.
LED shelf talkers are a modern tool to draw attention to specific shelves and display cases. Small screens have all the capabilities of a full-fledged ice display. Recently there have been models of shelf talkers using touchscreen technology.
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