In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Mel Gibson, acquires a unique ability to ‘hear’ what women are thinking, which he uses to make things work in his favor.
Dial forward 20 years. Owners of OTT service worldwide are looking for the Nick Marshalls in their teams, who can understand what users want to drive subscriptions and engagements to recoup the
In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Mel Gibson, acquires a unique ability to ‘hear’ what women are thinking, which he uses to make things work in his favor.
Dial forward 20 years. Owners of OTT service worldwide are looking for the Nick Marshalls in their teams, who can understand what users want to drive subscriptions and engagements to recoup the billions invested in creating vast content catalogs across genres. Until they find their own Nick Marshalls, the focus is on User Personalization; an intelligent mix of Data + Technology + Content to drive personalized user experiences .
You can read the full article about video content personalization on Setplex blog.