LED technology allows large retailers to implement marketing policies with high efficiency. An integrated approach to equipping sales areas guarantees an impact on several customer senses at once, which significantly increases the chances of making a purchase.
What the retailer gets:
- Increased sales and increased profits.
- Modern design solutions when decorating halls.
- Personalization of the approach to potential buyers.
- Increased loyalty through the use of modern technologies.
- Unusual communication channel that attracts attention.
- Standing out from the competition.
Statistics: 7 out of 10 buyers are willing to pay more for quality. 5 out of 10 shoppers are willing to pay more for convenience when shopping.
The complex equipment from the GIT Light company includes the design, manufacture and installation of LED screens of various sizes. In addition, we supply video display cabinets, sound equipment and aroma marketing equipment.
Neuromarketing from GT Light
Installation of LED screens allows you to influence the eyesight of buyers. And given that most of the people are visuals, this method is the most effective. On the screens you can display information about the departments of the store, characteristics of goods, news, promotions, etc.
Point sound equipment installed in the sales area allows broadcasting information messages to support specific sales directions, as well as music and other sounds that subtly create a special atmosphere that encourages customers to buy.
Aromatization of premises is a relatively new, but very promising method of influencing the buyer. Pleasant aromas have an intense effect on customers, creating certain emotions at the subconscious level. Statistics show that in stores with pleasant fragrances, the number of purchases is up to 40% higher than in competitors that do not use scent marketing.
Example of project implementation for a retailer
An original novelty used by our specialists in the implementation of this project is an electronic sommelier.
To get detailed information about the wine, you just need to bring the bottle with the barcode to the reader. The interactive LED screen immediately displays all the information about the manufacturer, wine variety and other features, up to recommendations for combination with certain dishes.
You can get professional advice and make an accurate calculation of the price of an LED screen on our website.