In a study conducted by the company Hotwire, the word “attractive” came out on top as the word people use most to describe themselves. This shouldn’t come as much of a surprise; after all, it’s an adjective that describes something that makes us feel good. But what does this mean for brands? It means that if you want to target people who are attractive to others, a good place to start is with your marketing materials. After all, if you can make people feel good about themselves, they’re more likely to buy from you and recommend you to their friends. Here are some other insights from the study: #1 The Most Attractive Words Are Positive While “sexy” and “hot” were both mentioned frequently, “attractive” was the word that resonated most with respondents. This suggests that it’s important to focus on creating content that is positive and promotes self-confidence instead of focusing on sex appeal or showing off your body. #2 Gender Doesn’t Matter Male and female respondents used the same