Growing popularity of LED screens leads to a large number of misconceptions among potential customers. Some of them are speciallly cultivated by the manufacturers of the other type of advertising equipment, some appear due to a lack of professional information in open sources. Let us cxamine the most common objections, that our managers have to hear. Myth 1: a LED screen consumes a lot of power Perhaps, this opinion is formed due to brightness and immensity of LED structures. But it`s fundamentally wrong . On the contrary, LED screens can be confidently called power-saving devices. Power consumption for a small display is several times less, than for neon advertising signage of the same size. Power consumption of a screen depends on its size and type. For example, an indoor model with LEDs of high brightness, with a large pixel pitch, and having significant sizes, will consumer more kilowatts, than a compact indoor screen with a small pixel pitch. To prove amply, that LED screen