Marketing is the soul of every business, and inbound marketing is the driver of the soul.
If you are a salesperson, a marketing staff or a business owner looking for how to scale up your marketing process and build relationships that make sales, then inbound marketing is for you.
What is Inbound Marketing
Inbound marketing is a marketing technique that creates value and put the customer at the centre of the marketing effort.
Unlike outbound marketing, inbound marketing focuses on understanding customers needs, create useful and relevant contents to attract prospects. Engage them to build relationships and close deal when it feels right and ensure customers are delighted.
Using this strategy is about creating a positive impact on people and your business by delivering values and not just by making sales.
What are the benefits of Inbound Marketing?
- Improved brand visibility
- Drives qualified leads to your website or landing pages
- Helps build relationships and trust make makes prospects feel comfortable to buy because they need the product or service
- Inbound marketing provides tools for sales automation.
- Increases conversion rates and build a customer base
- Help brand positioning towards taking a leader or consultant role in the relevant sector.
Inbound Marketing Stages
This marketing strategy activities are in stages.
The Attract Stage
After defining your target market as i explained in my previous post, the next step is to create quality contents to attract prospective clients.
The next thing to do is content strategy, content creation, content distribution and content promotion.
Related: Content is King in marketing
Start by creating SEO optimized blog posts to improve your page authority, and rank high in relative keywords that your potential customers use when they search for services related to your business.
Optimize your content for all channels and distribute these contents across selected social media.
Use video contents to create brand awareness, product promotion, convert your blog contents to social media posts.
The Engaging Stage
Engage your prospects to build trust and relationship. Using tools like chatbots, social media direct message, call to action tools like inquiry forms, landing pages and registration form.
The Closing Stage
This stage is where you make sales, close deals and convert prospects to customers.
Make calls to follow up, send email campaigns, schedule online meetings to close deals. Give prospects signup forms, help converted customers to order for your product or service.
Use tools like call, sales automation tools like Btirix 24, Hubspot, or Salesforce to close and conclude deals.
Delighting Stage.
To have repeated sales, you need to ensure customers are satisfied with your product or service. Call customers to find out if they are pleased with your service and request for an honest review.
Use Tools like Google my Business reviews, survey monkey, after-sales inquires forms and email newsletter to keep your customers up to date about your service.