DIGITALMIKE
No Customer Will Patronize You Without Trust
Every prospect makes buying decisions based on some factor which trusts to deliver value is primary. Nobody wants to waste money to buy a product or service that is not worth it.
No matter how good your product or service is, you won’t be able to succeed until you get the customers to trust you.
Trust in business is everything. If you lose it, you lose that relationship and prospective value chain.
As a service provider or seller of goods, you need to build trust along with your portfolio. Your words should reflect in your action. As a business owner, your primary focus should be to sell value and delight your customers to keep healthy relationships with your customers.
7 Ways To Build Trust in Business
1. Underpromise and Overdeliver
Avoid overpromise and underdeliver. Your customer expects values and results.
Before giving your commitment, check factor and traps that could hinder your ability to deliver value within the agreed time.
If you can’t deliver within a time framework, explain to your customer to reach an agreement on the best win-win situation.
A better way to delight your customers is to exceed their expectations which require that you deliver higher value within the agreed time frame.
Related: Telecommunication Companies In Nigeria: 10 Growth Hacks I Discovered
2. Build Trust by Selling Value not Product
The truth is, every salesperson is eager to make sales and there is always pressure to meet targets.
Sell to those who need your product or service. Avoid selling a low-quality product as a high-quality product.
Identify your customers’ needs, sell products or services that meet those needs and delights your customer.
Related: 5 Top Benefits Of Chatbots For Your Business
Customers buy to meet personal needs, family needs and sometimes represent corporate companies in purchase negotiations. And when they buy from you, they buy on trust that what you sell is a product or service that meets their expectations.
3. Empathy – Put yourself in your customers’ shoes
Put yourself in your customer’s shoes, understand them, their needs, behaviour and in case of complaints or mistakes, apologize, resolve and assure them of better service next time.
This will give your customers a relief that someone actually cares about them and not their money alone
4. Build a Trust based Relationship and Keep it
Due to pressure to meet targets, most salespersons most times forget to build quality relationships with customers. They only come back when they want to make sales
Call to check on your customers, invite them for dinner, attend their events, pay attention to their other needs, and go extra miles for them. This will cost you more time but the benefits could be more sales from one customer or more quality referrals from a delighted and satisfied customer.
5. Effective Communication
Effective communication is a two-way process. Listen to your customers, ask questions to clarify and confirm what they said. They know when you are not listening and that sends a red flag to their subconscious minds.
Keep good communication with your customers and deliver value by asking for feedback after every transaction. That is a better way to conclude a transaction with effective communication.
6. Take Advantage of Social Media Engagement
Your social media channels are not just some kiosks to beautify the internet space. Most of these customers visit one or two social media channels every day. Take advantage of this by staying visible with the right contents that engage and sometimes enlighten your customers and prospects.
7. Build a Quality Portfolio.
Your customers want to see you grow and evolve over time. Don’t carpet your best jobs, show them to your customers to assure them that you are still in business to deliver quality, present your portfolio professionally and win their trust through the introduction of your new technology, improved service process, time optimization, and improved service quality