To be honest, One of the biggest challenges most companies have is not making sales or not making enough sales. For any company to remain in business it needs to set miles stones from loss making stage to breakeven stage, profit making stage and leadership stage.
Outline – Why You are not making sales
- You target those who don’t need your product or service.
- You are too aggressive to sell
- People don’t trust you enough to buy
- You don’t understand selling
- You are not knocking enough doors
- Scroll down to see the sixth reason most businesses are not making sales
Every business or project designed to solve a particular problem or serve a purpose need customers to survive.
Related: Everything You Need to Know About Sales Funnel
Aside from poor management, another common reason why businesses fail is that they don’t make enough sales to remain in business.
1. Wrong Targeting
The first step to selling is finding a good number of the right customers, most businesses target wrongly and as a result don’t make enough sales because they are not qualified prospects in the first place.
2. Aggressive sales strategy
Most aggressive salespersons are more focused on making one sale and that’s all. This quickly turns prospects off because they know you are not a service-oriented person.
Customers want someone who can be there for them even after-sales.
3. Lack of trust.
No customer buys without trust. A lot of prospects won’t patronize you because they don’t trust you.
Related: 5 Free Digital Marketing Tools For Small Businesses
Lack of trust could be in the form of doubt that you cannot deliver the expected result, or they think your portfolio mix does not represent your true ability.
4. You don’t understand selling.
The art of selling seeks to understand your target audience, their pain points, financial ability to pay and selling solutions or products that meet their needs.
To become a better salesperson, you need to become a better service person that knows when to ask what and how to approach prospects without fear of rejection.
5. Not knocking enough doors
The philosophy of marketing suggests that you prospect more qualified potential customers to win some of them.
If your target customer size is 20 clients, you are likely going to achieve this number if you talk to at least 200 prospects. Knock more doors, don’t be afraid of getting a “NO” for an answer, Keep knocking. Soon some doors will open.
6. Potential customers don’t know you exist
You don’t blame customers for not buying from you because they don’t know you exist. A lot of business owners assume and expect people to know about their business or service they render.
You need to make a good noise with your brand to create brand awareness.