Having a good looking website without on-page SEO is just like having a luxury car without fuel. It won’t take your business anywhere. Gone are those days when basic website tweak will help your website rank high on search engines.Having a good looking website without on-page SEO is just like having a luxury car without fuel. It won’t take your business anywhere. Gone are those days when basic website tweak will help your website rank high on search engines.
For your website to rank well on Google, Bing and Yandex you need to optimize every indexed pages on your website. To keep up with the ever-changing search landscape, you need to keep up to date SEO knowledge.
What is on-page SEO
On-page search engine optimization is the practice of optimizing indexable web pages to improve your website’s organic visibility and help search engines understand your website’s content and relevance.
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Simply put on-page SEO is more of a duty to web content creators, website owners or e-commerce stores owners to create comprehensive pages on their website to enable search engines to understand the each website’s niche, evaluate content relevance and quality to enable the search engine to deliver relevant and most accurate results to every search queries.
The following 12 On-Page SEO factors will give you basic understanding of on-page SEO factors you should consider.
1. Title Tag
Html Title tag refers to the subject of the content. It gives a clue as to what the subject matter of the entire page or post is.
It has impact on organic rankings and the title tag needs to be effectively used as it appears on search results and a missing, or duplicate or poorly written title tag can negatively affect your ranking on search engines.
2. Meta Description
The meta description is a summary of what a web page is all about. It is displayed in organic search results. Meta description stands as an invitation to your web page so the unique your meta description the likely your web page will be clicked and thereby increase your website traffic.
3. The H Tags
Header tags are (H1-H6) HTML tags useful for page structuring to enable good readability and distinguish content headings and subheadings from paragraphs (P tag)
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4. Attractive Headings
Study shows that a well-constructed post heading will attract more visitors and increase CTR (Click Through Rate) to your website.
To achieve effective on-page optimization you need to make you post or page headings or title attractive and engaging as it appears on search results and shared posts.
5. Keyphrase Density
Every page or post created is expected to be optimized for a relevant keyword you want your website to be ranked for.
Keyword density is the number of time your proposed keyword appears on the page or post in view. This is critical for on-page SEO. You need to avoid excess usage of keyphrase to avoid keyphrase cannibalization.
The basic rule of thumb for Keyphrase:
- Focus keyphrase to appear in your post heading
- Keep your focus keyword relatively short and precise
- include keyphrase to your image alt
- Avoid using one keyphrase twice.
6. Google Ranking Framework E.A.T:
E.A.T stands for Expertise, Authoritativeness and Trustworthiness. It’s a framework used by Google to rate and rank websites authority, importance and relevance.
EXPERTISE: “You need to be an expert in your field. Expertise means you need to display the skill of the creator for the Main Content and mention it in your content.
AUTHORITATIVENESS: “You need to show that you are an authority of the creator for the Main Content. And you can get this from the expertise of your writers or yourself. If your page is a community or forum discussion, the quality of the conversation drives authority. ”
TRUSTWORTHINESS: “You need to show users they can trust the creator or company of the Main Content, the Main Content itself and the website. Everything about your site should make users feel safe while they’re visiting.
As a starting point, you should immediately implement an SSL certificate on your site as at least 70% of first page results are using SSL (It’s one of many of Google’s scoring signals).”
7. Add Links to your Pages/Posts
well organized and unbroken Internal and outbound links are both useful for on-page optimization.
Try to add useful and relevant outbound links to your pages and posts, you can also link pages on your website in order of relevance.
8. Make Your Web Pages/Post Readable
Put your blog readers and website visitors in mind. Make your web pages readable by using a well-constructed structure, an evenly distributed subheading, moderate paragraphs lengths, and enough passive voice.
9. Optimized Images
One of the main factors that affect website speed is large images. Your website site is expected to be as small as possible and one of the first quick fixes to website speed problem is to optimize images on your website.
How to optimize website images:
- Use lazy loading to enable your website to load smoothly.
- Add alt text to every image on your website except the ones that are meant for decoration