Video as a necessary marketing tool
In terms of advertising and marketing, there are many tools and methods used to reach the potential goal. However, in this current world of increasingly challenging and knowledge based competition, online video methods of advertising have surpassed many, if not all, other types of methods.
Online video methods have surely lived up to the predictions made, for more than a decade, to take over this world of marketing.
Surely if u were to ask any advertising company or any marketing firm, the single most useful stratagem, you will completely understand the irreplaceable value of using video as a marketing tool.
With the evolution of advanced gadgets and easy to use apps, it has and will continue to become easier and affordable to create one’s own marketing videos. Especially given that it is the best way to give an overall tutorial of the product at hand, and visual guidelines for the purpose of application.
In the current year, and most likely the years that will follow, video marketing is projected to be the leading trend of advertising, as it is predicted that more money and investment will be put in this specific sector.
It is absolutely impossible to become a large or global brand or company without visual effects as part of the advertising strategy, therefore the use of videos will not only increase, but surely is and is becoming a necessity in the world of marketing. Especially seeing as globally, online videos are being accessed on an increasing scale, and predicted to keep on this fast pace.
What does survey show?
In order to keep up with the changes in the marketing world as well predict the future marketing schemes, Wyzowl does an annual survey, in which the importance of video advertising is clearly illustrated.
Research conducted by Wyzowl’s State of Video Marketing Survey shows the increasing demand of video based marketing strategies, and of overall continuous growth in this sector. With projections of surpassing all previous years in the current year of 2020. With more than often guaranteed return on investment and expectations as videos continue to play a critical role in manipulating the sort-out results of a specific audience.
In the last survey conducted through various channels, and with a variety of questions, some of which are recurrent each year, the significance of video usage is evident. Primarily through the sharp and striking increase this year of up to 55%, from 2015, of video marketers who acknowledge that video gives positive ROI. Also 92% of these marketers understand the vital, if not crucial importance of using video for marketing.
As per the survey, 85% of businesses use video as for advertising, and out of these 99% will continue using video advertising methods. This only goes to show the value, and irreversible effects on the world of marketing in general.
Even though various platforms, such as YouTube, Facebook, WeChat and others have become enormous, being used by more than 80% of the advertisers, there is still a lot of different platforms, some less popular than others, that individuals can utilize and yield notable results.
Case in point, platforms such as LinkedIn have exceeded their expectations, with 87% of their users praising it. And many more platforms such as this are slowly emerging, with some not being as popular and well regarded, such as the platform TikTok and Snapchat whose success is only acknowledged by 66% and <50% respectively, of their users, and with less than 10% of advertisers having used them.
Given the high demand of video advertising, it is safe to say that there is no end in sight for the growth of this sector, and there is a lot of discoveries yet to be made.
What is expected?
With these exceptional numbers of advertisers, almost all plan to increase the use of video and the designated budgets towards this sector in this 2020 year. Along with the current users, 59% of advertiser who don’t currently use video are projected to start. Only going to show how easily accessible and understandable he use of video has become, as well as the ability to see and predict the returns.
Due to this sharp increase in usage expected this year, it is surely expected that the quality and substance of the videos also must increase. Therefore this sector is increasingly competitive, lucrative and in extremely high demand for advertisers.
All in all video based advertising is going to continue to surpass other methods, and with time more discoveries will continue to be made. The world of marketing cannot move forward without this essential tool, that has revolutionized the world, and simplified the passing of information.
