Gone are the days when you could work out your marketing strategy by guess and by gosh, or when you had to make analyses manually, calculating and drawing up all these keywords lists, etc.
Some marketers think that they are experienced and savvy enough to work themselves and analyze all processes themselves. They believe that they don’t need to call on technologies’ aid, as they know better. They are sure that the instruments were invented with a view to educate newbies and simplify their first steps on the way to Digital Marketing. However, they are woefully mistaken. Before moving to an overview of the best marketing instruments, we would like to outline key reasons why you should invest in such tools, no matter whether you’re a skilled specialist or a newcomer, and regardless of what niche you occupy.
Understanding the necessity for marketing instruments
Firstly, you have to understand that these tools will not do work instead of you or replace members of your team. They are designed for optimizing your activities, providing necessary assistance, reducing your efforts, and steering your strategy in the right direction.
Carrying out a business strategy is all about analyzing results. Every step should bring its results. All results show whether a strategy properly works or not. It’s difficult to track all actions in business strategy, some of them can be easily neglected, thus the received results could be ungrounded. Most of the online efforts are traceable. Digital tools can monitor and show all actions and their results, moreover, some instruments can provide detailed analytics, which can help change and optimize a strategy in order to achieve its better performance.
Furthermore, if applied wisely, marketing tools will save a ton of your time, which can be spent on other business issues.
So, without further ado, let’s get down to the investigation of the most popular tools that can raise your marketing to a higher level.
Overview of the tools
1.HubSpot
In terms of CRM and sales, it holds the top spot. It is a powerful all in one marketing solution that can be suitable for any type of business. As product developers state, “the software brings the entire marketing funnel together”.
In general, the product helps:
- increase traffic,
- convert leads into customers,
- increase sales and close rates,
- measure ROI,
- analyze customer behavior.
Additionally, HubSpot software assists in content creating and teamwork organizing.
2.Hootsuite
It is the most effective instrument for social media management. It offers a lot of possibilities for managing content, allowing you and your team to store it in a cloud and to work on it at any time of day or night.
In essence, the instrument assists in:
- post scheduling,
- managing social content,
- monitoring conversations,
- measuring the results of campaigns.
The tool can play a role of SMM manager, as it is able to manage social accounts of several platforms all at once.
3.MeetEdgar
It is another helpful SMM manager that may make a contribution to:
- creating and scheduling posts,
- sorting the content,
- carrying out A/B tests.
4.Google Analytics
The product has already become a “must-have” for everyone involved in the Digital Marketing industry. It is a traffic instrument, showing all data on users that visit your website and analyzing their behavior.
The instrument can track:
- where traffic comes from,
- campaign performance,
- conversions,
- keywords,
- events.
The data provided by this product might be useful in terms of crafting future strategies or optimizing the current ones.
5.Crazy Egg
One more analytic instrument that may provide insights into the operation of your website. It shows you:
- customer journey with heatmaps,
- results of A/B tests.
6.Trello
If you want to work out an effective content strategy, then this instrument is a perfect choice. Trello can be a powerful solution for small teams as well as big businesses to manage and schedule content, to brainstorm and work together on its creation.
Main features of the product are:
- organizing and prioritizing projects,
- collaborating on projects,
- working with teams,
- boosting productivity with the help of built-in automation.
Trello improves the teamwork process and provides a certain level of clarity on projects.
7.BuzzSumo
When it comes to Content Marketing, it becomes clear that there are a lot of things to pay attention to in order to reach your goals, thus, BuzzSumo can simplify this process and enables you to:
- choose the most suitable content,
- select topics and keywords,
- get and analyze data,
- learn more about your audience and competitors.
8.Yoast
We can leave behind all hard work and limitless efforts to establish SEO strategies and dig into countless keywords. Yoast is a free plugin for WordPress that can assist in optimizing your content for search engines by:
- identifying keystone content,
- ranking keywords,
- choosing URLs and links,
- evaluating readability.
9.All in One SEO Pack
One more WordPress plugin that can “replace” your SEO specialist. The key features of this instrument include:
- providing XML Sitemap support,
- generating URLs and META tags,
- notifying search systems.
The tool can be integrated with most other plugins.
10.MailChimp
Being the oldest area in the Digital Marketing industry, E-mail Marketing is still an effective and widespread strategy. It is also constantly developing and requires more and more innovative instruments to be applied. And MailChimp will be the assistant of choice here. The product is able to:
- attract more subscribers,
- schedule and organize campaigns,
- improve engagement with customers,
- analyze the performance of campaigns.
There are a lot of similar products, but MailChimp remains the choice of most businesses.
We hope this overview will be helpful for you, and you will choose the most suitable tool in order to make your strategies more effective. If you are interested in innovative tools for search advertising, read this post