The concept of information comfort also includes two other basic parameters:
1) Awareness of the staff willing to answer any guest's question not only about the hotel, but also about the host country;
2) a system of pictograms designed to help the guest navigate the walls of the hotel without knowing the language. It is important that the pictograms are well recognizable and correspond to the international HOTRACK system (HOTRACK - Confederation of National Hotel and Restaurant Associations of the European Union), recognized worldwide.
Economic comfort. Economic comfort is understood to mean the convenience of calculation for the guest, the system of discounts, bonuses, club cards and other measures designed to motivate the guest to re-select a place to stay or a catering company, travel agency or tour desk, which is the main goal of the quality system.
Aesthetic comfort. One of the reasons why a guest chooses a hotel is its aesthetically pleasing interior, which creates an atmosphere of coziness and home warmth. What does "aesthetically decorated" mean? The question is complicated, because aesthetics is a science of beauty, and the concept of beauty is different for everyone. However, in order to increase the competitiveness of the company, the following general provisions should be followed in the design of the premises:
Firstly, all the premises should be of the same style and correspond to the orientation of the company;
Secondly, the colour scheme should not irritate the guest;
Third, the materials used for decoration must meet safety and health standards and have the appropriate certificates;
Fourth, the materials must also be durable in use and resistant to high temperatures and chemicals.
Household comfort. This means creating normal living conditions for the guest (optimal temperature, air humidity, atmospheric pressure, comfort of furniture). Air conditioners, air purifiers and comfortable furniture are used to achieve household comfort. Psychological comfort. On the one hand, the concept of psychological comfort covers all the above mentioned parameters of comfort, as in the absence of at least one of the listed components of the guest's mood will be spoiled, but there are also specific requirements, the performance of which guarantees the normal psychological state of the guest. These requirements relate to the field of humanitarian technologies, and their implementation depends entirely on the staff - it is respect and hospitality in relation to the guest.
Implementation of the tour as one of the most important components of the tourist enterprise.
The realization of the tour has a dual character. On the one hand, it includes the stage of mass sales, on the other hand - providing services to tourists. In practice, there are two types of sales channels: internal and external. Internal sales channels are, as a rule, a system of branches, offices and intermediary organizations (agencies) through which various tourist services are sold in the territory of the country itself. The external channel of sale is a certain number of foreign tourism intermediary firms (tour operators, travel agents) which, according to the contract, undertake the obligation to sell in their country the tourism trips of a particular foreign country.
The process of selling a tour includes:
- Reception and contact with the customer;
- Identification of the motivation for choosing a tourist product;
- offer of tours;
- Registration of legal relations and settlement with the client
- information support of the buyer.
The set of mandatory documents issued to the customer includes an information leaflet containing information on the rules of entry into the country of temporary residence, customs rules, customs, customs of the local population, national and religious peculiarities of the region, the state of the environment, health risk factors, etc.
The system of promotion of the tour operator's tourist product is usually understood as: formation of a sales network, information, advertising, non-advertising promotion methods.
Formation of a sales network
A professional tour operator generates a tourist product by the specifics of its business, publishes a general corporate general catalogue of its tours, carries out wholesale sales of tours and provides services to tourists on sold tours. Selling tours directly to consumers, as a rule, is not the main function of the tour operator. However, each company is interested in the final sale of its product. Therefore, the most important direction of the tour operator's tourist firm is to promote the tourist product to its further implementation. This task is assigned to the sales network, which carries out the tourist product from the performer to its potential consumer.
Formation of the sales network includes search for promising partners in sales, study of their business qualities, conclusion of a deal and further work on improvement of cooperation.
