Certificates and flyers for discount. We have discovered an interesting way to promote ourselves - pizza certificates for city events. We just write to the organizers of the meetings and say that they can draw certificates among their participants. The discount on the certificate is 50%. Depending on the number of participants the certificates can be from 3 to 20.
This has made it possible to increase the brand recognition among young people and to increase sales almost twice.
Test days of pizza place. Literally a couple of words on this topic. To me
It took a long time to adjust all the processes in the pizzeria and not to lose track of the pace of work at the most inopportune moments.
If you are planning to open your delivery in the near future, here is another small piece of advice.
One way or another, you will need to do promotions and advertising (flyers, business cards, free pizza, etc.) When I first wrote posts about the opening, I was given various tips: you need to buy test products in order to learn work with them, pick up tastes, learn the grammar, etc. Then it cost me 5000 rubles. Not the largest amount, but I would rather spend it on advertising.
Choose one pizza to be cooked in the first two weeks after opening.
A good option is Pepperoni's pizza, in which, apart from the dough, you will need just mozzarella, sauce and sausages. This set is very easy to work with, to keep track of for quantity and quality. Moreover, if you can find products for promo or buy them wholesale cheaper, you can reduce The cost of pizza is 40 cm up to 130 rubles (which is an excellent price). At the same time You can sell it from 700 rubles (look at the prices of your competitors, they will about the same). Sell this pizza for 300-400 rubles in honor of the opening, hand out a sample, do your tastings. Such advertising and openness will do more good than the usual discounts on the entire assortment of pizzeria. The most important thing is that you learn work: understand all the internal processes, deal with the engraving for the different pizza sizes, coordinate cooks and couriers. In addition, save some money, make yourself an advertisement and attract attention. Later, of course, you can add as many pizzas as you like to the menu. to the right place.
Boxes stickers are another interesting thing we discovered. В at our place, we used to order boxes without logos or any other graphics. At first, we just put promo flyers on them, and then thought the stickers might work better, and that's why.
Firstly, by ordering a large batch of boxes with the logo and information about your pizza place, there's no absolute certainty that they won't be change (phone, website, VK group or Instagram, your vision of the logo / motto, etc.) And you can't sell or return the boxes anymore! Well, if you have time to sell out most of it. In addition, branded boxes need to be ordered in advance, and regular boxes can be ordered in to buy at any time in the warehouse.
Secondly, flyers are printed in batches of at least 1000 pieces. Again, there is the likelihood that the information will change. We'll have to wait until they're printed. isn't always convenient either. The price also plays a role: there is not always an extra 1500 rubles. However, the situation is simpler with flyers - they can be distributed for a few days.
Now about the stickers on the boxes. Many printing companies offer large print formats on self-adhesive paper. In our case, 1 m x 1.5 m of such paper costs 550 rubles. Full-color stickers of A6 format fit about 70 pieces.
It seems that this is not enough. But it's a great option to report very quickly information to the client and, at the very least, to change it promptly. It is possible to to come up with something funny, print it quickly, and the next day, the next day. the boxes will have new stickers.
We talked about promotions, published mini-stories, anecdotes, advertisements from sponsors, pictures, bus schedules (when the city had a transport Reform, and some rooms have changed the time and route) and other information.
We received feedback from customers on the message "how great is this! were posting our stickers on social media. In general, we are very loved that way. The main thing is that the information was original, interesting and funny.