The study of the use of neuro-linguistic programming in advertising is of great importance, because nowadays we are faced with advertising everywhere-sitting at home in front of the TV, listening to the radio, on the way to work or school - wherever we are, we see or hear advertisements telling about goods or services. The relevance of the topic has led to the fact that in the middle of the twentieth century began a serious study of the impact of advertising on the consumer. Many researchers such as Denison D. S, Demidov V. R, Kartashidi I. A studied the problem of the influence of advertising on the human psyche.
As a result of research it was found that one of the main tasks of neuroprogramming - modeling of neuro-strategies. With the help of psychological models and technologies, neuro-linguistic programming allows not only to quickly and accurately analyze the situation and effectively manage people, but also to create patterns - "embed" patterns of thinking, reaction and behavior.First, let's look at a few definitions of neuro-linguistic programming.
1. Neuro-linguistic programming-a range of techniques that will make the most rapid changes in human thinking, by providing them with unconscious influence (manipulating them), to extract from various psychological diseases of man, to get rid of different psychological phobias and problems, and including, for human development.
2. Neurolinguistic programming is epistemology, i.e. the science of studying human cognition. Studying human thinking, how a person can change the form of consciousness, change its content and, accordingly, the world.
3. Neuro-linguistic programming is knowledge, more precisely, the field of knowledge that studies the structure of subjective human experience, which is engaged in the development of human speech, describing it. In particular, NLP reveals the mechanisms and methods of modeling human experience, for its further improvement and transfer of the developed and identified behaviors to other people.In simple words, it is a psychological tool for manipulating people. .
The name "Neuro-Linguistic Programming" refers to the unification of three different scientific fields.
Part of "Neuro" reflects the fundamental idea that behavior originates in the neurological processes of seeing, listening, perceiving the smell, taste, touch and sensations of man. People perceive the world through their five senses, we extract "meaning" from the information, and then guided by them.
The "linguistic" part of the name indicates that we use language to organize our thoughts, behavior, and to communicate with others.
The linguistic part helps to determine who is in front of us: visual or, for example, kinesthetic? Paying attention to the speech of the interlocutor, you can learn a lot about him.
"Something tells me this is going to be good," audial will say.
"Obviously," said the visual, " it's a beautiful place."
- Warm and cozy - with pleasure stretching, add kinesthetic.
And the third component is "Programming", which indicates the ways in which people organize their ideas and actions to achieve results. NLP deals with the structure of a person's subjective experience: how we organize what we see, hear, and feel, and how we modify and filter with our senses what we receive from the outside world. NLP also explores how we describe it in language and how we act -- intentionally or unintentionally -- to get results.In the early 70's. the future Creator of NLP, Richard Bandler, was a mathematics student at the University of California, Santa Cruz. At first, he devoted most of his time to computer science. Inspired by conversations with a family friend who was familiar with many modern innovative therapeutic schools, he decides to study psychology. After a thorough study of the methods of work of leading therapists, he discovered that, if you accurately reproduce the patterns of their behavior, you can achieve similar results in their own work with people. This discovery was the basis of a revolutionary approach to NLP, called Copying Human Perfection. Richard later met Dr. John Grinder, an extraordinary Professor in the Department of linguistics. Grinder's career development was as unusual as Richard's. His art of rapid mastery of languages, pronunciation and cultural traditions was perfected during his time in the US Special forces In Europe in the 60s and later when he was one of the employees working in Europe intelligence. His passion for psychology met the main goal of linguistics-the discovery of the hidden grammar of thinking and action.
Finding common interests, scientists decided to combine their knowledge of computer science and linguistics with the art of copying nonverbal behavioral units to develop a new "language of change".
Part 2: https://zen.yandex.ru/media/id/5d63de89d11ba200ad7a3efd/nlp-creation-5d94d2c56f5f6f00aca34242