Imposing - the impact of one person on another, partially or completely unrecognizable. Impulse - presentation of information that is perceived without critical assessment and influencing the course of nervous - mental influences. Senses, perceptions, emotional states and volitional impulses can be caused by compulsion, and there is also an impact on vegetative functions without active participation, without logical processing of the perceived (A.M. Svyadoshch). Impulse is a component of normal human communication, but it can act as a specially organized type of communication that does not imply a critical perception of information that is contrary to the belief. If the belief is accompanied by inevitable criticism, to a greater or lesser extent manifested by the convinced, the suggestion, as figuratively expressed by V.I. Bekhterev is included in the consciousness of a person "not from the front entrance, but as if from the back wing, bypassing the guard - criticism". Impression is im