The idea of linking culture and language dates back to the 18th century, but it was not until the end of the last century that this problem began to be studied. These studies were more declarative in nature, and until the early 1970s, neither Russian (then Soviet), nor foreign linguistics had enough in-depth and detailed studies on this topic. However, over the past two decades, the number of works testifying to the interest and aspiration of linguists to study linguistic phenomena in a broad extra-linguistic context has grown considerably. While it has only recently been recognized that addressing extralinguistic factors indicates a certain insolvency or "weakness" of an investigator, the need to study the language in its real functioning in various spheres of human activity has become commonplace. Communication problems A huge contribution to the consideration of the social conditionality of the content of semantics of the word, as well as to the development of general theoretical an