As a rule, objectivity and clarity are not the best friends. If you need to clarify what you are talking about, it is best to show the illustration. A story, fictional or true, will help listeners better understand the information. But stories are almost always long and can take more time than the information we want to bring to the attention of listeners. So if you want to remain objective during your presentation, tell only the stories you really need. If you decide to do so, look for concrete examples that are shorter and help to strengthen your arguments. Introduction and conclusion Technical presentations, such as conference talks, allow for a quick and easy introduction. For example, thank everyone present or show everyone what they can get. However, the greatest danger is the conclusion. Often there are people who have a way of talking that resembles a dog trying to catch its tail - they walk and walk in circles all the time. For this reason, when you're going to read an import