Fashion and marketers have won. This is unambiguous. And I don’t know what should happen in this world, so that their influence at least an iota decreases. But, even if this happens, by then, our zombie-programmed brains will not be able to distinguish between white and black, without the device specially invented by marketers. Fashion will willingly approve it fashionable and everyone will want to take possession of it. It's a question of time. There will be a massive enthusiasm for this gadget. Marketers will create many options, and the fashion will quickly determine which of them should become elite, and which mass and, therefore, more sold.
No matter how strange it sounds, the products are now released not by manufacturers, but by marketers. Those who come up with candy wrappers, a legend, determine the target audience and ruthlessly hit it, striking with such sniper accuracy that it is impossible to dodge.
Not so long ago, just a few decades ago, goods were created by factories, factories, and the golden hands of artisans. People gratefully bought the product and knew - why, for what purposes and how to use it. The time of reasonable consumption prevailed and for the majority the deficit came to face. It was calm, at least.
Now consumers are hunting for a breakthrough of sharks, a native of transcontinental companies that pursued only one goal. Which one, you know without me. The edge of rationality was lost, which distinguished the necessary from the truly important. We change cars every 3 years, not because he is not on the move and can no longer drive, but because it is customary. Perhaps morally obsolete. But then this is fashion, gentlemen.
Automobile magnates have long been producing cars that require ongoing repair and replacement of parts. It is not profitable for anyone to produce high-quality models that will ride for several decades without breakdowns. Believe me, technology has long been allowed to do this. They simply cannot afford to produce a product that does not bring additional profit to the concern.
Fashion and fashion are also interested in making people change their looks and buy more things as often as possible. Ideally, if consumers get confused, lose the ability to distinguish between good and bad. After all, then they will buy more and doubt their choice. All conditions have already been created for this. Brands aim to capture an even larger target audience, expanding the boundaries of age. Stamps producing clothes for high-status, adult audience attract more and more young girls, creating additional collections for them.
At Max Mara, it's Sportmax, Max & Co. In Hugo Boss, in addition to the classic line for respectable Black Lable men, you can dress up creative young people - Orange Lable, Hugo. A similar policy can be seen in almost any clothing brand.
Meanwhile, the mass market H&M invites top designers with world-renowned names to collaborate to create a limited collection. This event is consecrated loudly, long before sales. For convincing excitement, a luxurious show is organized in one of the world fashion capitals New York, famous celebrities, actors, bloggers are invited. In social networks, videos are spinning with millions of budgets, with the participation of the most popular top models. They manage to warm up the young and addicted to such a state that the entire collection is swept away in 15 minutes, in an atmosphere of absolute chaos and stampede.
Showcases are beating, people are felling each other, grabbing the object of desire from their hands and, without trying on, rush to the ticket office. Cool yes? Hello to marketers! But the story does not end there. In social networks there is a heated discussion of the brand and the chaos created, which brings him even more attention. He is heard! And this is also a planned outcome, thought out in advance by yourself you know who. We are under the hood, whatever relation we have to this. Without discussing the topic, in any case, we become listeners, observers, carriers. And so in everything.
People have long turned into hypnotized lambs, which fashion and marketers skillfully line up in front of fitting rooms, write to the waiting list of a fashionable car, and make them hunt for a new iPhone, sneakers, and face cream. The main thing is to turn on the right music in time and charm with a fashionable fragrance recommended by marketers. The only thing marketers and fashion are still powerless against is the list with which the wife sent her husband for groceries.